Search Engine Marketing as a Seo Tool

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion

Organic Search Engine Optimization (SEO) -

Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of Web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase".

PayPer Click Advertising-

PPC advertising has become one of the most popular ways to improve a website's rankings in search engines. Successful companies sell advertising space on their sites in association with relevant keywords.

However, advertisers are only required to pay for impressions that result in visitors. Since PPC advertising helps companies generate customers while improving their rankings in search engines, it is considered one of the more efficient types of marketing strategies.

PaidInclusion in Search Engines-

Some search engines sell advertising space inside of their results. Essentially, marketers pay search engine providers to list their websites in search results according to defined keywords. This helps associate a website with popular search terms.

Paid Placement Listing –

Most major search engines carry paid placement listings, where advertisers are guaranteed a high ranking, usually in relation to desired words. These paid listings are usually segregated from editorial results and labeled to highlight that they are ads. The exact position of the paid placement listings can vary. Usually, they appear above the editorial links. They can also appear at the bottom or to the side of editorial content in "Sidebar" style.
Search Engine Watch generally uses the term "paid placement" to describe ads that guarantee placement, but others may refer to these ads in different terms, including “sponsored listings,” “paid search ads,” "pay for placement," "pay for performance," "CPC listings" (cost-per-click) and "PPC listings" (pay per click). The last two terms reflect the fact that paid listings are sold on a basis where advertisers only pay if someone clicks on their ads.

PaidSubmission

Only Yahoo still operates a paid submission program. More about this can be found on the Submitting To Directories page, while past articles about issues with paid submission can be found on the Search Engine Advertising page's Paid Submission section.

ContentPromotion

Many major search engines will promote an advertiser's content or their own content on their search results pages. This is usually done in a separate area from the editorial results.

Banner Ads

Many major search engines have for years carried keyword-linked, graphical banner advertising. The chart below does not list who does or where these ads appear, as such ads are readily identifiable.

SearchEngine Paid Content Disclosure

While paid search ads are more readily identified in search engine results today, back in 2002, search ads were not always clearly identified, resulting in a controversy over disclosure. Then in June 2002, the US Federal Trade Commission issued guidelines about how search engines should disclosure paid content, as explained more in the FTC Recommends Disclosure to Search Engines article from Search Engine Watch.

The level of disclosure surrounding paid placement ads varies by search engine. Over the years, watchdog groups have tried to raise awareness of the need for advertising disclosure on search engines, and perhaps today, more people are aware of the distinction between organic and paid listings. However, research on public awareness shows that typical web searchers generally do not recognize the distinction between organic and paid search listings.

Key elements of the social media optimization

Social Media Optimization is important key elements to your websites or content that makes them easy to spread across the big social networking websites. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics.

Social Media Optimization Rules

1. Increase your linkability-

Linkability is the willingness of other social networking websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.

2. Make tagging and bookmarking easy-
The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati.

3. Reward inbound links-

As I mentioned before one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.

4. Help your content travel-

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible.

5. Know how to target your audience-

Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.

6. Create content-

Content is considered to be any form on information that benefits a visitor. Content can be a white paper, article, video, audio, widget, the list goes on. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter there is always a form of content that they will share with others. Find out what it is and give it to them. This will in turn have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.

7. Be real-
Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched depending on the type of content you provided).

8. Don’t be afraid to try new things, stay fresh-

Any one on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.

9. Develop a Social Media Optimization strategy-

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.

10. Choose your SMO tactics wisely-

Of all the content available on the web only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose (which could be any of the following: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc).

Social Media Marketing as Business Tool

Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. And that allow the creation and exchange of user-generated content integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.

Social media marketing is known as SMO or Social Media Optimization and benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. Oftentimes, corporate social media platforms are used to offer unique incentives to customers who are willing to engage.

Which sites are essential for social media marketing-
Face book, Twitter, LinkedIn and YouTube are the most trafficked social media sites. You don’t have to use all of these tools, but it’s helpful to at least set up a profile on all of them. Don’t get overwhelmed! Learn and implement one and a time, then focus on the one that has the highest return on investment for your business.

Which social media site should I spend the most time on-

The social media site that most of your prospects are on is the best one for you. In the beginning, you will need to experiment with different sites. The great thing about social media is that you can track – exactly where your clicks are coming from, which site is sending you the highest-converting traffic, etc. So it really takes the guesswork out of seeing which site is most effective for you.

Is social media marketing useful for every business-

Social media marketing is useful for every business that has customers who are using the internet. If your business serves a country that doesn’t have the internet, or if all of your buyers are over the age of 85 then maybe social media marketing isn’t for you!

Website designing in Bhopal

Custom Designed Flash Animations, Intro & Banners

Flash animations are great when done right to draw attention to a specific product or service(flash banners), lead your potential client to contact you, or just to persuade them with liveliness to continue into your web site (flash intro). Flash design can be used to create moving elements, which are then embedded within your Web site to add an edge to the overall image and effectiveness of your design and message. A flash header or flash based menu gives a professional and interactive feel to your web site without distracting your site visitor.
Flash can also be used to build an entire website. Our flash animation developers are expert in transforming your ideas and visions to a lively creative reality manifested through your website. Though full flash websites are not great for search engines, when SEO is not a concern such a website could impress a visitor much more than standard html bases web sites. And now you can provide dynamic interactivity through the use of action scripts.
Even content management system (CMS) for a full flash website is not impossible now. QC can use php as server side language, mysql as database and provide a graphical WHYSIWYG back end (CMS) to manage the contents of your full flash website!


Online Product Demos or Flash Manuals

Show your products in a lively animated way to the visitors with the power of Flash. Flash can be the perfect sales team for you- 24/7 productivity, no salary required. Online product demos and interactive sales brochures are the ideal way to provide specific details and information about your products and services in a low-tension manner.
Web site visitors are more inclined to learn about your organizations products or services if they are not required to talk to a sales person straight away or leave their name and email address. Likewise, Flash multimedia product or training manuals can be invaluable, more flexible and very cost effective versus traditional video training. An animated sequence on the screen combined with a professional script and voice makes for a powerful and simple presentation that is both enjoyable to watch and informative. Get them excited about your product and services just as you are getting excited about creating an online product demo right now. An online Flash based product demo can also act very effectively as prototype.

CD Brochure or Digital Multimedia Presentation
To fly along with this technological age, why not use a digital brochure to describe, explain, and promote your products and services?
Fill up your CD brochure with as much information with stunning graphics and animation as possible. Our expert animation artists are here to ensure that your CD brochure will be something your clients will collect and preserve.

Show Your Entire Product line and Service Categorieshttp://daffodiltechnologies.com/

Let us make a live video clip of your outlet and show your clients what they are missing.
Send this brochure abroad. If you import products, the CD brochures are bound to increase your sales by 20 to 30 percent.
CD brochures will not only show your products but will describe your company history and objectives. How better to improve yourimages?
Most of all you will stand out as different, efficient, and technology oriented among your competitors.

Mobile Application Development and Outsourcing Services

Mobile Games Development The Daffodil technologies team is in the latest trends in iPhone, Android, iPad, BlackBerry and WM application development. Daffodil technologies are a mobile application development company that stands apart from the thousands of other iPhone, iPad, Android, BlackBerry and WM application developers. The secret is that the Daffodil technologies team combines top-flight programming and inventive skills with creativity and a true commitment to our customers.

Daffodil technologies Mobile Application Development Services include -
Business software for Android, iPhone, iPad, Blackberry, WM.
Productivity apps and utilities.
Mobile client software.
Games and multimedia apps.
Internet apps.
Porting web applications to mobile platform.

And other iPhone, Android, iPad, BlackBerry and Windows Mobile solutions which will bring boost to your business.

Daffodil technologies experts will consider your business and your needs to develop an iPhone, iPad, Android, BlackBerry or WM development idea. The team will then work hard to make that idea a productive - and profitable - reality for your business.

We Develop Mobile Applications 
Financial, money management, payment transferring applications
Business apps for planning and management
Advertising: corporate, promotional and coupon apps
News apps
Medical and fitness applications
Educational apps
Communication and messaging apps
Music and video apps
Geo location apps
Games, entertainment and leisure applications
Social networking and blogging apps

Your customers are already using iPhones, iPads, laptops, and mobile devices, and you can use these technologies to ensure that customers can always access your company information and services.

The Daffodil technologies team is expert in mobile application development and generates many creative ideas that can help you get your business information to the most popular and fascinating mobile application platforms, including iPhone, Android, iPad, BlackBerry and Windows Mobile.

Our offshore application development services include customized application development as well as product development. At Daffodil technologies, we use technology to create powerful solutions that are focused on such critical areas as enhancing customer relations, optimize operations and increasing revenue opportunities.

We use state-of-the-art technologies to translate your IT vision into reality and create powerful solutions that are focused on enhancing customer relations, increasing revenue opportunities and the creation of new competitive advantages for you. At Daffodil technologies, we focus on building applications using software components which reduce cost and time of development. Our business model also includes co-development of products where we share revenue and risk together.

Our offshore outsourcing services for custom application development include solutions like . Custom web based application development using technologies like ASP.net, PHP

Distributed Application Development Enterprise Application development and Integration Client - Server Application Development

Web Development & Software Solution

We fully appreciate the fact that in a highly competitive biz world a well designed web site can act as a strong and effective marketing tool for your company. The software’s that we make are always suited best to your needs. Working closely with your ideas and necessities coupled with extensive research and industry knowledge, DAFFODILTECHNOLOGIES turns a simple web design from a mere presentation to powerful business equipment.

1   Rather than following the herd we believe in creating our own pathway and try to come up with new and innovative products that are useful for our clients as well as for the common persons.
2   Started in 2010, the company is still in its growing stage, but the team that we have make sure that we deliver the best and most innovative outputs. We have developed products that are already hitting the market hard and are addressing the needs of the people.

We live today but work for the future. Our team in DT always works towards the technologies and innovations that work not only in the present but beyond future.

Effective General Layout ,Efficient Use of Space,User Friendly Navigation,Compatible Colour Theme.

Daffodil Technologies web development services enable organizations to reduce time to market, get closer to customers and achieve long-term, profitable growth. We can help you to become web connected by providing solutions like :  

1   Internet strategy development
2   Web enablement of legacy applications
3   eBusiness development / eCommerce development/ Web site design and development
4   Internet and Intranet solutions
5   Portal solutions, Community site development
6   Specialized custom applications for Supply chain management, Network management,  Business process management etc.

Over the time, our applications have provided client benefits like :

1   Improving business process efficiency
2   Increased growth in terms of top line as well as bottom line
3   Use of legacy applications over the internet
4   Monitoring and Improving workforce productivity
5   Improving ROI
6  Better client realtionship and lower client support

Development Strategies :

1   Table less Full CSS design
2   Web 2.0 design implementation, in line with current design trend and industry standards
3   Compliance with W3C standards: xHTML 1.0 or HTML 4.01., CSS 2.1 standard
4   Use of JavaScript frameworks and libraries like MooTools, Jquery, Prototype etc.
5   Elegant use of Flash when appropriate
6   Rationality of screen density, effective information presentation and directional sense
7   Cross Browser Support for IE, Mozilla, Opera, FireFox, Netscape, Safari and others
8   Use of single CSS file to define overall color theme and style definitions
9   Intuitive navigation system

Website designing is important that you switch from your own profit-oriented perspective to the prospective customersâ perspective. Keywords are one of the most important areas to consider when designing a website/webpage. If you donât have a website or have a poorly designed website, you should consider creating or re-designing a website to adequately market your products. It is not only about designing a website. During designing your website, remember to try to get as much meet or substance to the top of your code just below the tag as you can. Possibly you would like some help in writing proposals, designing a latest website, or sending out press releases.

Search Engine Optimization

SEO refers to Search Engine Optimization. SEO is the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimized according to SEO practices is said to be SEF, or Search Engine Friendly.

The Search engine optimization range from link building, article directory submissions and pay per click ads, to on site keyword integration, social media marketing and search engine index submissions. The higher the traffic to your website, the higher the sales and in turn the greater the revenue for your online business. However, even though SEO has effectively become a basic part of website development, one aspect that often falls through the cracks is the optimization of site URLs.

There are a number of ways you can make your website's URLs search engine friendly. The first tip is to keep the URLs short. Of course, this starts from the choice of the domain name and moves onto the different pages of the site. A long URL is not only difficult for internet users to remember, but it also does not of itself provide any SEO ranking advantage to your site or page.

Keywords are the single most important element of search engine optimization. Once you settle on the keywords and key phrases you want to target, look for ways of integrating them in the URLs. With all other factors constant, search engines will give higher priority to pages whose URLs contain intelligible key words than websites that use random characters on the links.

Certain special characters that are commonly used on URLs may inadvertently change the meaning of a keyword on the URL. For instance, using an underscore to separate two distinct keywords in the URL directory name will be interpreted as one word by the search engines and thus not be understandable. Instead a hyphen should be used if such word separation is required on the URL.

Another point is often misunderstood is the use of plural words on URLs. Using the singular form of a keyword does not guarantee ranking for the plural form of the keyword. For example, internet users looking for the keyword 'articles' will primarily get results from URLs using the plural form as opposed to those with the singular form, 'article'. However the plural form of the keyword will be well ranked even on searches based on the singular form of the keyword.

Another key factor is ensuring consistency with the web pages meta description as well as the title of the webpage. Avoid dynamic URLs as these may disrupt your link building efforts. As the dynamic links change, internet users attempting to access your through links on other sites will run into page errors.

Daffodil Technologies (I) Pvt. Ltd. is a high end full service web & software solution studio along with search engine optimization based in Bhopal, India, we are pioneer in providing superior and world standard web based and software solutions for small to large corporate companies; offshore and local. Our SEO technical team has in-depth knowledge in web marketing by following ethical techniques and result-oriented approach. Search Engine Optimization (SEO) involves making Web pages more search engine friendly to promote them as the most relevant solutions for the search engines’ users.